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	<title>Esther Karuku</title>
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	<description>My take on how we can improve Marketing Communications in Kenya</description>
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		<title>Karibu!</title>
		<link>http://estherkaruku.wordpress.com/2010/10/08/karibu/</link>
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		<pubDate>Fri, 08 Oct 2010 11:40:53 +0000</pubDate>
		<dc:creator>Esther Karuku</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Welcome]]></category>

		<guid isPermaLink="false">http://estherkaruku.wordpress.com/?p=61</guid>
		<description><![CDATA[Welcome to a world where marketing and communication ideas flow freely. Join me as we move brand communications in Kenya to where it should be &#8211; on the global stage. Feel free to share your thoughts. I&#8217;d love to hear from you. Yours truly Tagged: Branding, Ideas, Kenya, Marketing, Welcome<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=estherkaruku.wordpress.com&amp;blog=10874411&amp;post=61&amp;subd=estherkaruku&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How culture influences marketing in Kenya</title>
		<link>http://estherkaruku.wordpress.com/2010/09/22/how-culture-influences-marketing-in-kenya/</link>
		<comments>http://estherkaruku.wordpress.com/2010/09/22/how-culture-influences-marketing-in-kenya/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 16:21:11 +0000</pubDate>
		<dc:creator>Esther Karuku</dc:creator>
				<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Nairobi]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Tourism]]></category>

		<guid isPermaLink="false">http://estherkaruku.wordpress.com/?p=39</guid>
		<description><![CDATA[As much as developing economies such as Kenya are quickly adopting technology, consumers are not in a hurry to abandon their customs. How else can one explain <em>Mpesa</em> (Safaricom’s mobile money transfer service) being used to pay bride price? <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=estherkaruku.wordpress.com&amp;blog=10874411&amp;post=39&amp;subd=estherkaruku&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Kenya tipped on Celebrity Endorsements</title>
		<link>http://estherkaruku.wordpress.com/2010/03/04/celebrity-endorsements-a-kenyan-guide/</link>
		<comments>http://estherkaruku.wordpress.com/2010/03/04/celebrity-endorsements-a-kenyan-guide/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 08:12:05 +0000</pubDate>
		<dc:creator>Esther Karuku</dc:creator>
				<category><![CDATA[Kenya]]></category>
		<category><![CDATA[New frontiers]]></category>
		<category><![CDATA[Brand equity]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Celebrity Endorsements]]></category>
		<category><![CDATA[Jua Cali]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nairobi]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[Kenyan companies need to move from simply sponsoring sports teams to building brand equity through these sports heroes and heroines. Celebrity endorsements, if done properly, are more profitable for the brand than mere sponsorships. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=estherkaruku.wordpress.com&amp;blog=10874411&amp;post=27&amp;subd=estherkaruku&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Cultivating Brand Loyalty in Kenya</title>
		<link>http://estherkaruku.wordpress.com/2010/01/08/cultivating-brand-loyalty-in-kenya/</link>
		<comments>http://estherkaruku.wordpress.com/2010/01/08/cultivating-brand-loyalty-in-kenya/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 13:33:16 +0000</pubDate>
		<dc:creator>Esther Karuku</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nairobi]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[So how do marketers cultivate and maintain brand loyalty in the Kenyan market? Maybe one can take a cue from the long queues that dot the Ambassador Hotel area every weekday evening.  These endless queues are made up of commuters who do not board anything else but Express Connection buses, popularly known as Double M. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=estherkaruku.wordpress.com&amp;blog=10874411&amp;post=18&amp;subd=estherkaruku&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Government PR: Is it working?</title>
		<link>http://estherkaruku.wordpress.com/2009/12/09/government-pr-is-it-working/</link>
		<comments>http://estherkaruku.wordpress.com/2009/12/09/government-pr-is-it-working/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 06:54:00 +0000</pubDate>
		<dc:creator>Esther Karuku</dc:creator>
				<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Kenya Private Sector Alliance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ministry of Information and Communications]]></category>
		<category><![CDATA[Office of Public Communications]]></category>

		<guid isPermaLink="false">http://estherkaruku.wordpress.com/?p=3</guid>
		<description><![CDATA[The Kenyan Government has awakened to the fact that PR is a powerful tool that it must invest in, thus, the creation of Office of Public Communications.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=estherkaruku.wordpress.com&amp;blog=10874411&amp;post=3&amp;subd=estherkaruku&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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