As much as developing economies such as Kenya are quickly adopting technology, consumers are not in a hurry to abandon their customs. How else can one explain Mpesa (Safaricom’s mobile money transfer service) being used to pay bride price?
Archive for the ‘Marketing’ Category
How culture influences marketing in Kenya
Posted: September 22, 2010 in Kenya, MarketingTags: Africa, Branding, Communication, consumer, Creativity, Culture, Ideas, Innovation, Kenya, Marketing, Nairobi, Perception, Success, Tourism
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