Kenyan companies need to move from simply sponsoring sports teams to building brand equity through these sports heroes and heroines. Celebrity endorsements, if done properly, are more profitable for the brand than mere sponsorships.
Archive for March, 2010
Kenya tipped on Celebrity Endorsements
Posted: March 4, 2010 in Kenya, New frontiersTags: Brand equity, Brand strategy, Celebrity, Celebrity Endorsements, Jua Cali, Kenya, Marketing, Nairobi, New, Rugby, Success
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